Content Is Queen

Wordplay and 10 Reasons to Blog

(This post first appeared on my blog, Content is Queen Blogger)

I think now and then, we can all appreciate a little wordplay.

I was thinking about weblogs and weblogging and blogging and having fun with these words.

Originally, blogs were called “Weblogs”… we-blog. We blog. Weblogging- We are blogging!

Or Web log. A log of your thoughts posted on the web. Weblogging- logging your thoughts on the web (literally and figuratively).

Blogging- Be logging- be logging your thoughts, be keeping track of your thoughts!

Regardless of your interpretation, blogging is beneficial for many reasons…

Whether you are an aspiring writer, looking for a way to start being published, it is a fast and easy way to “self-publish” and put your name out there on the vast World Wide Web…

or a savvy entrepreneur looking to expand her business, it is a great way to interact with potential customers and current clients by showcasing your thoughts, business ideas, and give your business a personal touch…

or a corporation looking to add a more human edge to its marketing platform…

or a law firm looking to interact with the general public, without always using legalese.

10 Reasons to Blog:

A blog is the place to be:

  1. Authentic- throw away an facades and use your most natural voice, you want your blog following to like you for your voice and writing, so don’t pretend to be someone or something else.
  2. Build credibility if you are consistent and provide good advice and tips, people will see you as a resource and keep coming back to your site, repeat visitors are always welcome!
  3. Build trust- becoming a trusted resource is ideal, once you become a trusted name, you will receive referrals from other bloggers and visitors as your blog is seen as valuable and informative.
  4. Establish your brand, your name- Blogging will help to add an extra layer of credibility to your brand and name. It is that extra layer behind that “About Page”, it will answer all the questions as to who is really behind the company.
  5. Establish community- blog readers and contributors become part of a community, as well as other online users. Having a blog will help you interact with this community. You want to become part of the online community in order to receive honest feedback and comments about your company.
  6. Build a following- part of establishing a credible, authentic blog and blogging voice is building a following. You will have repeat readers, and readers who recommend your blog to their friends. You can share your blog posts via Twitter, Facebook and LinkedIn as well. The more people are reading your blog, and the more hits you get… (see #7)
  7. Drive hits to your website – this is the result of #6. After successfully building a following and establishing a web presence, you have managed to steadily drive hits to your blog site and regular website. These “hits” actually help you establish a better ranking in Google Searches, meaning you are more visible to search engines and internet users.
  8. Be different- Blogs help you to distinguish yourself from the rest of your competition. Not every writer has the same style or has the same insights. Hire a writer with a lot of creativity, and a diverse background, or find someone on your team who can write in many styles and is open minded. That is really the key to blogging- be open minded in terms of what to write about, and style of writing.
  9. Provide insight to your particular industry- How does your company see the industry? Do you have specific tips, top 10 lists, industry news that you want to share with the online community? This is the medium to display this material. Blogs are quickly becoming a popular source for news.
  10. Provide insight to your particular company- Finally, in line with #9, what does your company do to distinguish itself within the industry? Special tips? Certification? For example, does your company have ISO Certification? Provide a behind-the-scenes look at who your staff are and their specialties, a day-in- the- working-life-of series, etc.

Happy blogging everyone!

 

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Content Is Queen

I Once Was A Shy Blogger

(This post first appeared on my blog, Content is Queen Blogger)

I got my start in blogging while working at a personal injury law firm in Toronto. It was a great addition to my role as a law clerk. At first, I limited myself to blogging about events the firm was hosting or conferences we were sponsoring. I would post about the different lawyers in the firm.

We hardly had any hits in that first little while.

I also hadn’t discovered “site stats” at that time (which is of course, the greatest tool).

I soon realized that this conservative approach was not going to help us gain a following. I had to stop obsessing over making every blog relate perfectly to our firm. And stop blogging only when told.

I began paying more attention to the news, to the legal blogs feeds, to legal newspapers, and realized there is so much material out there that people want to hear about.

From winter and summer safety tips, to driving tips, the writing possibilities are endless. I would write about construction and traffic alerts, road rage, brain injuries and such.

The key is to have the right categories (but not too many) and the right post tags.

Every industry has news. There’s seasonal news, top 10 lists, recommendations, reviews, a plethora of topics to choose from.

Open your mind to where you can find information.

I check blogs’ site stats often to find out which search terms are the most frequently used. It is a great indicator of how users land on your blog.

Which posts are the most popular? Which sources is your biggest referral source?

Make use of your site stats page that WordPress has to over and you will come up with even more ideas.

Don’t be a shy blogger…the blogging community is waiting for you!

Afterall,

BLOGGING IS BENEFICIAL

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Content Is Queen

Why We Need Social Media

(This post first appeared on my blog, Content Is Queen Blogger)

Competition. The driving force of business. We’re always in competition with someone, be it a sibling, co-worker, or another business.

The real question is, what makes you stand out from the rest?

Many businesses are turning to Social Media and the world of Web 2.0 because it adds a personal touch to businesses.

How?

Well, I know it sounds odd, that through computers and through computer generated conversations, we can showcase company personalities, but that is the trend nowadays.

If you polled the people you know, the vast majority of them would know the words “Twitter” and “Facebook”.

Not everyone is receptive to jumping on the social media bandwagon, but that’s where people like me come in.

Why Social Media???

Global conversations. Friendly way to introduce your business and company. A great way to establish a web presence. It’s fun, it’s addictive and you can find out what your clients and customers want.

You don’t have to be anyone but yourself.

As a consumer, I follow my favourite brands and businesses on Twitter and Facebook. I find it helpful: I find out when sales are happening, when closures are happening, new products are launching etc.

Twitter and Facebook easily synchronize with blogs so you can publish a blog post and have it appear in your news feed simultaneously. How great is that?

Twitter in itself is microblogging. A text messaged sized statement to get a thought across. Brilliant.

Blogging, Twitter, Facebook…all ways to interact with the public and socialize your business.

Welcome to the year 2011 everyone…this is where it is at….

Your clients want to contribute and participate and these mediums will allow them to do so!

Start establishing your web presence everyone!

These products only help boost your rankings!

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