Content Is Queen

Interesting Reads Part 3

(This post first appeared on my blog, Content is Queen Blogger)

Welcome to the next installation of Content Queen’s Interesting Reads.

Tech “Five Tips for Weeding Out Potentially Bad Clients”:

Potential clients are important to entrepreneurs. We know they visit our websites to find out about us to see what we can offer them, but what can they offer us? The consultant-client relationship should be mutually beneficial.

Read this helpful article for useful tips you may want to consider before signing up clients.

PC World: “Google+1 Now Links to Google+ Profiles: Let the War on Facebook’s ‘Like’ Button Begin”:

Google+ and Google+1 have garnered much attention recently. Oh how much fun it is to visit a website and endorse a website using the+1 button and have those pages appear on your Google+ profile. It is faster than sharing a link and makes recommending pages that much easier.

Tech “More Managers Value Emotional Intelligence Over IQ”:

In recent times, emotional intelligence has become a popular topic in the work force. While having a reasonable IQ is appreciated, office managers and supervisors are recognizing the importance of EQ. Personality is important. How you interact with your coworkers is very telling.

For those of us who still work in an office environment (while trying to make it on our own), this article is worth a read!

HubSpot- “Free eBook: Introduction to Search Engine Optimization”

Here is a free e-book for those who want to learn about SEO and learn about the process. Learn how search engines work, how to rank in them and how to develop your keywords.

Marketing Sherpa Blog- “Content Marketing: Focus on value, not length”:

How long should a blog post be? How important is content? The Marketing Shop Blog answers your questions: There is no set rule!

Quality over quantity. “How Professionals Use LinkedIn-Social Media Optimization”:

One of the most popular social networking sites, LinkedIn is a popular choice for Professionals to create conversations, make connections, share news, articles, blog posts and information. Learn how professionals are interacting with the network and how to make the platform work for you.

Tech Republic- “Most Unusual Resume Mistakes”:

This is a fun read- ever wonder what not to put on your resume? Look no further!

One example given was “Candidate listed her dog as a reference”. (We all love our dogs…but …).

And finally…

Blog Technical- “Germany bans Facebook ‘Like’ button”:

The data protection commissioner from the Schleswig-Holstein state in Germany has declared that the Facebook “like” button violates German and European data protection laws. He is ordering all government agencies to close down their Fan Pages and all owners of websites based in that state to immediately remove their like buttons from their pages or face legal action.

Earlier in 2011, the German government forced Google to blur out residential homes from Street View and eventually Google discontinued the project and removed the country from the Street View database.

Stay tuned for the next installation coming up next week!


Content Is Queen

Social Media Lingo in the Dictionary?

(This post first appeared on my blog, Content is Queen Blogger)

Dictionaries have always been seen as a trustworthy reference source. Have you ever wondered how new words become part of the English language, officially?

Social media lingo has definitely penetrated our language. The Oxford English Dictionary added the words “tweet”, “retweet” and “sext” last week. In 2009 the OED added the word “Twitter” as a verb and a noun.

What does this say about today’s society?

I personally am not quite sure what it says about the quality of words that are being added to our dictionaries. Can you use these new words in essays? In serious research papers and dissertations (besides those that are on the topic of social media).

Today, the Merriam-Webster Dictionary added the words “tweet” and “social media” as part of their 150 additions.

The dictionary’s editor said that the new terms are decided upon in an informal manner. Apparently it is just a process of seeing a word used frequently and in many different sources.

I personally am still a skeptic. I am coming from an educational background where I majored in English and History and I just can’t wrap my head around subjectively adding words to a dictionary based on public usage. Maybe I am biased…but what words will we possibly see next?

What words will our kids grow up with? What will their vocabularies be like?

I grew up in suburbia where the girls and teenagers used the words “like” in-between every other word…you know the type. What will the next generation sound like?

Content Is Queen

More Interesting Reads- Chock Full of Tips!

(This post first appeared on my bog, Content is Queen Blogger)

Yes, Twitter is a great way to find out about web news, marketing news and technology news.

I have organized my Twitter so that I have different lists in order to easily access the posts of the different groups I want to follow.  Wow! Lists make it so much easier. Once you have set up your lists, you will be glad you did!

But, I will admit, it is still even easier when someone, say a fellow blogger is kind enough to post a blog entry about the most interesting reads of the recent week in one entry…

And so fellow bloggers and readers, here is the second installment of Interesting Reads 2011:

The Next Web: “When and how often you should be posting on Twitter and Facebook”

Is there such a thing as posting too much? Do your followers feel overloaded?

A couple of interesting points from this article include:

  • Most Facebook shares occur on Saturdays.
  • The highest percentage of  retweets occur around 5pm EST and the highest click through rate occurs between noon and 6pm EST

The Washington Post: “OED now includes retweet, sexting and cyberbullying”

The Oxford English Dictionary has been adding new words to keep up with the times. As seen by the title of this piece, further technology lingo has been added.

Retweet is now an officially recognized verb and noun:

Retweet (verb): (On the social networking service Twitter) repost or forward (a message posted by another user): tweet the URL of your posting: people love to retweet job ads. Also: (noun) a reposted or forwarded message on Twitter: traffic spiked quickly and contained a mix of retweets and original posts

Fast Company: “NeuroFocus Uses Neuromarketing to Hack Your Brain”

Intel, PayPal, Pepsico, Google, HP, Citi and Microsoft are spending millions to understand your mind. NeuroFocus, a science-based consumer research firm in California, wants to send its product, Mynd into your home. Mynd is the world’s first portable EEG scanner that rests on the subject’s head (without the messy cold gel!). It reads the brain waves while consumers watch TV, go to movie theatres or shop and helps scientists collect valuable data.

The goal is to find out what customers truly desire.

Fast Company: “The Rise of Social Advertising”

Many brands are developing a social media presence. This article has many useful infographics and statistics about social media use. The article features a great discussion about “banner blindness”. Where do clients look when they are reading? It turns out they are reading content. and not focusing as much on the banners. In social networks, content populates the streams of users’ profiles.

Tech 18: “15+ Killer SEO Tips to Optimize Twitter Tweets”

Find great tips for Twitter here. Learn about the importance of url shorteners and hashtags. Learn how to gain targeted followers!

All Twitter: “The Psychology of Twitter- Infographic”

This infographic answers questions like “Am I tweeting too much?”, “How can I get more retweets?”, “What makes people retweet?’

All Twitter: “Twitter Facts and Figures- Infographic”

This infographic provides the latest Twitter facts and figures from around the world. See how many Twitter accounts are opened daily!

Mashable: “How are people using Twitter?”

This detailed infographic breaks down how Twitter uses put Twitter to use worldwide. See what’s trending @ Twitter. How many times does the average user log on, and from what platform?

I hope you enjoyed this post and look forward to Interesting Reads Part 3 next week!

Content Is Queen

Interesting Reads of the Weekend

(This post first appeared on my blog, Content is Queen Blogger)

I love Twitter. I love reading tweets and seeing the links to interesting posts. I do actually read the blogs and articles that people post links to. I even download the free e-books that people post about.

I was having fun sifting through twitter posts last night and came across some great reads I’d like to share:

Tweet Smarter- “What’s Wrong with Follow Friday?” :

This is an interesting take on the Twitter phenomenon of Follow Friday. Many users use #FF to recommend other uses for one reason or another, to help their friends gain followers, or perhaps just for fun. But, how useful are these recommendations?Why should we trust these recommendations?

Michelle Shaeffer- “51 Ways to Explode Your Blog’s Awesomeness”

Helpful tips for starting a blog, creating a safe, easy to use and follow blog and most of all, inviting blog page. “How to Enhance Your Social Media Presence with Social Media”

This free e-book discusses how to be effective with internet marketing. Of course, you need more than just a traditional website. Facebook, LinkedIn, Twitter and YouTube are great ways for potential customers and clients to learn more about your business.

All Twitter- One Secret to Increasing Engagement on Twitter: Mix Up Your Tweets

Great tips for Twitter users, especially if you feel that you have fallen into a tweeting rut. Includes 10 great tips for a tweet variety!

AOL Tech/ “Keen On…What Twitter is Doing to Our Brains”

Is the internet wrecking our brains? Andrew Keen interviews Dean Buonomano, author of Brain Bugs: How the Brain’s Flaws Shape Our Lives. Buonomano believes that our brains will eventually adapt to real-time networks like Twitter.

Kruse Control Inc- “Social Media is Word-of-Mouth-Digitized”

Social Media IS Word of Mouth advertising…I believe I said that before. So this post here says it, and talks about a study that was conducted that overwhelmingly shows how word of mouth referrals from family and friends are the most influential for car shoppers. People spend up to 11 hours on line researching brands and looking at websites. This article is right in saying that today’s customers are buying WHO YOU ARE.

I personally always investigate websites before purchasing big items, before going on a shopping trip for clothes, makeup, purses etc. Websites are great. And let me tell you, if I like a brand, I will be following it on Twitter the second I know its Twitter handle! I want to know everything about that brand!

Last night, I started to look up my favourite gluten free brands on Twitter and I was amazed at how many fellow gluten free diet followers were on Twitter, how many stores, companies and how much information I could find. It was a rewarding experience. And the nice part is, the Gluten Free Community will follow you back!

Back to a couple more articles I found interesting:

Lake County Record-Bee: “Press On Social Networking Concerns”

Social networking is the epitome of going viral. This article talks about the uses of social media and I enjoyed the discussion about how potential employers could be looking up potential employees on Facebook. You should be careful about the pictures you post!

It was funny because this past Tuesday I had a job interview for another law clerk position and I was commenting about social media and how I was in the industry as well and the lawyer interviewing me said “we haven’t gotten to the stage in our firm where we are Googling our employees yet”. Not that I had anything to worry about,  but I thought, being in the personal injury field, and hearing about all the cases where Facebook has been brought up…You never know who’s watching!

OneForty.Com – “10 Social Media Marketing Tips to Jumpstart to Kickstart your Week”

10 well-thought of tips to give your social media marketing strategies a boost, with helpful links.

I hope you enjoyed this post and you can look forward to more posts like these every week!

Content Is Queen

Toronto Police has Social Media Officers?

(This post first appeared on my blog, Content is Queen Blogger)

Is there an obvious need for cops to engage in social media? Maybe. Will it help relationships between officers and civilians? Definitely.

The Toronto Police Service has introduced a new kind of officer: The Social Media Officer. Meet PC Scott Mills, of the Toronto Police Service, one of the first social media officers in Canada.

The Toronto Star recently featured a story about how the Toronto Police Service introduced the use of social media and social media officers.

He reaches out to the Internet Generation on Facebook, YouTube and Twitter and try to crack a lead on a case by posting videos, tweets and status updates. Through social media, he can make appeals to potential witnesses for information.

What a concept, social media used for the power of good. Social media used to fight crime! Who would have guessed it.

Okay, the Royal Family and the Queen of England are into social media now, so I guess it makes sense. The whole world is on board!

PC Mills is the driving force behind Toronto Police Services’ new social media services’ strategy. The force has recently graduated 50 officers from the training program. By November, there will be 125 more.

Mills says the project is aimed to “build bridges between cops and communities through technology.

“People…will get to know individual officers like me, and trust will grow.”

And that would be ideal, to have trust grow. With trust, people would be more likely to retweet appeals for information and witnesses, and be likely to contact the police through social media to post information.

To read the full article, including the Twitter interview, click here.

Content Is Queen

I have a VOICE

(This post first appeared on my blog, Content is Queen Blogger)

Who saw “The King’s Speech”?

I did. In fact, I liked it so much, that I went out and bought the book and devoured it, page by page, because I had to know more about how King George VI overcame his speech impediment (stammer) and I had to know more about Lionel Logue, his unconventional methods and how he was not, after all, a “real doctor”, and yet he was a great success in treating patients who came from all walks of life.

My favourite scene in the movie is when Bertie, in his last hours of Duke of York,   turns around to find Lionel sitting in King Edward’s chair while they are rehearsing for his coronation ceremony at Westminster Abbey. He is flustered and trying to convince Lionel to vacate the regal seat. And why should Lionel listen to him?

Because…”I HAVE A VOICE!”.

I honestly think that is the best and most well-played scene in the film.

Yes, your voice is how you assert your power and authority. And it is  most interesting that when Bertie became angry, his stammer would disappear. When he was upset, or frustrated it would come out.

Many of us have experienced a fear of public speaking: ‘What if I am boring?’ ‘What if I pronounce a word wrong?’ etc.

They key is: ABC- Always Be Confident. Yes, you can! If you believe in yourself, others will believe in you too.

Confidence applies to writing to. Assert a confident tone when you are writing. How else can you convince your readers that you are authentic and “the real deal?”.

If you want to be a salesperson, a marketer, remember that line from Glengarry Glen Ross? Always Be Selling!

Find your voice and write, sell, speak, do what you have to do to make yourself known and establish your path.